Category Archives: Ecommerce Buzz

5 Ways to Market Your Website

Posted on November 10th, 2014

MerchantCircle offers free online advertising to businesses. An online business directory that is also a marketing platform and a social business network. Companies have to sign up with the website for free to get a free business listing. Standard business details are required such as business address, website URL, telephone number, company email address, hours of operation, and payment methods accepted. Once you are registered, you can also add categories, tags/keywords, and images to your profile. MerchantCircle features include customer reviews and an activity tracker that provides figures related to ratings and visitors to your profile.

 Craigslist

Craigslist offers ecommerce store owners a platform for promoting their products. Many small businesses that buy and sell products locally use Craigslist solely to advertise their business. After signing up for an account, users can start creating an ad for their product. They will need to select the city where their business is located, choose the appropriate category for the listing, and complete the required information. To promote products, users will need to create an item listing for items being sold on their ecommerce store. Craigslist also provides an option for companies that sell services instead of goods.

Yahoo Local

Yahoo Local provides a number of listing options. Yahoo Local Basic Listing is a free service that displays business contact information such as phone, address, store hours and website at no cost. A paid option called Yahoo Local Enhanced Listing enables companies to showcase their business to Yahoo users and encourage engagement with customers through a business description, tagline, photos and web links. Another paid service called Yahoo Localworks lists a business across more than 40 websites receiving over 150 million monthly local searches including Yahoo Local, Yelp, MapQuest, WhitePages, Superpages, and Bing.

Amazon Store

Amazon Store is an ecommerce platform where businesses can create an online store that features products from their ecommerce store. Users can sign up for an Amazon Affiliate Account in order to create the Amazon store, which can be set up in as quickly as 30 minutesBusiness Management Articles, using their own custom business logo and printed image. It can be customized to meet business needs and the needs of the target market. The Amazon Store can also be incorporated into a website using different methods such as a popup screen. Adding the Amazon Store to a website can likewise lead potential customers to other product options.

 

Posted in Ecommerce Buzz

Email Auto Respond Tool

Posted on November 10th, 2014

Email marketing is considered to be one of the most effective marketing techniques available and this is only possible due to the advancements in email auto respond software. So what is an email auto respond?

Email auto respond software makes it possible for you to instantly respond to enquirers twenty-four hours a day. It helps to bring in new customers, develop relationships with current ones and up-sell or cross-sell your services and products. So how will your business benefit from email auto respond software?

What Is An Email Auto respond program?

An email auto respond can obtain, manage and organize your email list of customers, something that is almost impossible to do manually as your email list grows. This provides benefits for both online or offline businesses.

Without an email auto respond you would have to personally email each person on your list. Also, auto respond software provides statistics about your mailing, such as how many emails got opened, how many links in the email were clicked, how many emails bounced and where and when the emails were read.

What Messages Do You Send Out?

Effective email marketing means sending information that will be useful and beneficial to your audience. This helps you develop trust with your clients and helps to establish you as an expert in your industry. If you just send out sales messages continuously, it will make a lot of people unsubscribe.

A follow-up email marketing campaign is a series of emails that you have already pre-written and loaded into your auto respond tool. You only have to create the email sequence once and then your email auto respond tool will send automatically send out those emails over a set period of days or weeks to somebody when they opt into your list. It takes at least 7 emails before most subscribers will act, and successful email marketing is the result from providing value and building a relationship with new subscribers as soon as possible.

A broadcast email marketing communication is when you send out a message to all your subscribers simultaneously. The benefit of this kind of email is that if you have a specific offer or some breaking news, all your subscribers will receive it irrespective of whether they've been signed up to your list for a short time or for years.

An email auto respond tool allows you to develop a relationship with prospects and customers via an automated system that doesn't cost you much time or moneyPsychology Articles, but which provides a lot in monetary returns for you.

 

Posted in Ecommerce Buzz