Category Archives: Tips, and Tricks

Creating an On-Line Business Model

Posted on December 3rd, 2014

 How can you achieve online business success when you have to contend with the one billion other websites on the internet? Every year, increasingly more people are buying products or services online. To get your piece of this huge market you need a solid online business strategy. Here are 5 factors that contribute to all online business success stories.

1. Provide Quality Information.

You can get other things wrong but still enjoy some online business success if you have good information on your website. The quality of your information needs to be of the best possible standard, well researched and exclusive to your website. Try to deliver information and facts in a way that specifically covers the needs and wants of your target audience.

2. Have A Professional Design

The design of your website has a significant role to play in the overall the effectiveness of your online business. It not only impacts the whole user experience, but will also effect your overall search engine rankings. Make sure your logo and your colour scheme match the overall feel you want for your website.

3. Give Your Website Personality.

The best websites on the internet all have an individual feel that make them stand out from their competition. As part of your online business strategy you need to take into consideration the personality of your website. People view these personalities unconsciously and either they like or dislike them. By way of example, is your website warm and friendly or really serious? If you're not aware of your website's personality, people will just make their own opinions, which may not be want you want them to think.

4. Make Sure Your Business Has Longevity

People trust brands that are well established. This is obviously challenging for a new online business and your online business strategy needs to think in terms of years rather than months. There is no 'get rich quick' secret to online business success. If you want to create an online business that stands out, aim to make something that will still be relevant in years to come.

5. Create A Solid Business Model

Online business tactics involve understanding who you customers are, having the right products and solutions that they wantFree Reprint Articles, being aware of the best way to reach your customers and developing a relationship with them so that they buy from you time and time again. These are all important factors that will help your online business achieve the success you want.


How often should I update my website

Posted on November 14th, 2014

 After spending loads of money on a good website design and after a couple of years of seeing the same old page, webmasters usually get bored and look out for new options and a significant overhaul of the layout and design. Let's just say that they want an excuse to change the website design. It's happened to all of us who have been in the industry since a few years. This article explains when and why to allow your website to evolve into something better.

Be mindful of changes to the core.

While the webmaster and the website owner maybe thoroughly bored of their website, a visitor or user maybe most comfortable with the same design. Over a period of time, your users and visitors have mastered the interface of your website and have memorized every nook and cranny which is useful to them. They are most comfortable with navigating your existing site and have figured out exactly what is where. A sudden face lift may trigger panic and confusion, especially if you have not sensitized and trained up your users for the switch. Hence it is best to avoid changing the core layout and theme of your website, when it is not necessary and only make modifications to the existing layout.

Holiday Times

Changing parts of your site during festivals and special day's can draw some much needed attention to it. Many website's change color based on the season, with the site sporting a yellow or bright colored theme during summer and a cool blue or white theme during the winter season. Small motifs and the festival mascots adorn the site's to signify the website's celebration of the festival. Many Europe or American and Canadian based businesses deck up their site and offer huge discounts during Thanksgiving and Christmas. In India and South East Asia, many businesses offer promotional pricing during Diwali and the Hindu New Year. Businesses based in the Middle East, put up decorations and fancy banners during holidays to connect with their local clients and prospects.

Events

When a company is hosting or organizing a trade show or large event for their industry, its very overtly visible on their website. Changing your website to reflect the theme of your event or conference can help boost the brand image and positioning of the event and your website. Not only will related traffic flow through your website, but even event related sales are sure to get a boost when your website is also in sync with the event. If you have setup a stall at an event or trade show or exhibition, it will surely benefit you if your website also carries the event branding and your location at the event. Many webmasters renovate the home page or at least a major part of it and dedicate that space to provide details of the event.

Search Engine changes

Search Engine compliance is one of the main things for a webmaster or website owner to look out for. If your website does not adhere to the best practices or guidelines of Search Engines, it is best to revamp the website to ensure compliance. Search Engines compliance takes priority over design and layout. Businesses spend hundreds of dollars on getting their website optimized for Search Engines. Many businesses spend in thousands to correct mistakes which have led to their downfall in Search Engines. When Search Engine ranking is concerned, its best to ensure that your website complies with the requirements at all times.

New Technology

As programming languages evolve, every website made with old programming techniques should also be upgraded. What HTML standards were used in 2000 are mostly phased out and replaced with new and modern standards which modern devices and browsers understand. Outdated code can become a nuisance for users of modern devices and may also lead to lower rankings in Search Engines. The latest HTML5 and CSS3 standards incorporate features for efficient use of system resources while reducing duplication of coding. If your website is using ancient HTML code, it will not validate with the latest standards and will fail in many newer browsers. Its best to overhaul your entire site with the latest CSS scripting techniques as soon as possible.

Better usability

With the advent of tablet PCs and internet enabled smartphones, there is an urgent need for Responsive Design to enhance the site visitor's experience on those devices. Most websites do not have any special optimization for viewing on mobile devices. Not many webmasters even know that you need to optimize the site for smaller screens. Many who are aware of this try and take shortcuts by using software and scripts to "modify" their website. All it takes is just some modification in CSS. However, if you are really interested in serving up quality content on phones and tabletsFind Article, it is best to make a mobile website specifically designed for those devices and browsers.

Don't forget to make Backups of your website before you try out any design changes or allow others to make changes to your website.


Importance of Product Images

Posted on November 10th, 2014

 When gone through an online shopping site for purchasing a product, I could not spot the right product that I was looking for. The page in front of my eyes was with white background with black letters on it that conveyed €no figure€ as a cautionary note. I often get frustrated when having such an issue that holds me from online shopping. Hold on a second, have you perceived what I am on for? Yes, besides the white background the product image hold an important role in ecommerce site.

An online shopping depends upon its design, product, image, website speed, security, navigation, selection, pricing etc but the most important factor from all these is the product image for specific products. Images sell the product and the quality of the images decides the growth of ecommerce business as well as the purchase level for specific products. Most of the consumers favors in quality based images for selecting and purchasing their products. As quality of the image has an important role in selection and purchasing of a product. In online shopping, the only way to have an interaction with the product is through the images. Images become interactive and can bridge the gap between the consumers and the product. In addition, product image can boost up or helps in the growth of the total views. Hike in total views benefit in the business outcome. Adding images to specific product category matters a lot. High quality images are more preferred than a normal image which can be a contrary.

Product image is not an option. In online shopping consumers get to know about the product only through images, where as shopping in physical world is more lively through sensory experiences, like can have a touch and knows the product well. But in the case of online shopping, the only means of product interaction is through images. Image quality is the chief trait, product data entry, product description, product information, specification, reviews, ratings etc all these write ups takes second position. These write ups are powerless to create a similar effect to that of which a product image give on. Good image persuade consumers to buy that specific product which in turn can have a gain in business. It even can built trust in the products and the store. Best product image sites are easily noted and built trust towards the products and sites as well.

Product image can be a contrary when it comes to blurred images. Product image processing are categorized in many. Main type of these is the textured type of images in which the image is snapped at extreme close up. It makes ease in finding the texture and built quality of the product that fill the gap in between physical shopping and online shopping.

For focusing more on product's size images are taken accordingly, focusing on its usage the product images are duly taken. Product can be familiarized to consumers by snapping it from different angles, so that its each and every angle is seen by the consumers. Zooming of the product is another feature that boost up the image and which make the consumers closer to the product.

When uploading an image, as said earlier it should be in high quality, and must be maximum optimized in accordance with the requirement. For an example furniture placed in white background with a shadow effect will be catchier for the consumers and a diamond placed in pink background can be more attractive.

Visual impact is more effective than verbal expression. Images can become the selling point.


SEO Top 5 Tips and Tricks

Posted on November 10th, 2014

Search Engine Optimization (SEO) is the method used for improving non-paid, or organic, results in search engines for a specific keyword or set of keywords. Here are 5 top rated search engine optimization tips that can be applied to any website to improve search engine rankings.

1. Using The Right Keywords.

Keywords are one of the most important factors for your search engine ranking. If your keyword phrases are too generic it is very unlikely you will rank well in the search engines. Try to use specific keyword phrases and not just single keywords. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic will also be much higher quality as it will be more targeted.

2. Consider Your Page Layout.

Keep your paragraphs short, use bullet points and subheadings and make your content easy to read. Insert keywords in your webpage headings. This means inserting appropriate keywords into the the title of your page (called a H1 heading), the subtitles on the page (H2 and H3 heading). Search engines pay special attention to the words in your headings as they use them as indicators to the main topic of the page.

3. Tag Your Website Images.

Search engines can't 'read' images but they can read the descriptions that you give to your images. Image 'alt text' is the text substitute for an image on a web page. An 'alt image tag' is the words that a website visitor reads when they move their curser over an image and those words are also read by the search engine, so ensure that you tag your website images with a keyword.

4. Use Backlinks.

Another way how to improve search engine rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search engine spiders that your website has valuable content and the more relevant backlinks your website has, the better your search engine rankings will be.

5. Quality Content.

The job of a search engine is to supply links to the answers or information that users are searching for when they use the search engine. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Remember that your content is there to be read by peopleComputer Technology Articles, not just by search engines. If you try to improve your search engine rankings with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.